Friday, April 28, 2017

Jerad Finck - New Kids (2017)




Photo by Michael Sparks Keegan


FACEBOOK: https://www.facebook.com/jeradfinckmusic


The newest single from Spokane native Jerad Finck will haunt you. His interest in music from an early age, discipline to work hard, and a willingness to learn from those who’ve come before you set him apart in an age when pop sensations flame out at a faster rate than ever before. “New Kids” has the entertainment value, intelligence, and emotional resonance we associate with extended careers. The discipline propelling his hard work touches on his penchant for writing first class material. It’s his latest collaboration with writer/producer Denny White (The Fray, Tiesto, Usher) and the two have an obvious rapport. Another factor contributing to the song’s success, without question, is the influence jazz music had on Finck’s youth, but it isn’t an influence that readily announces itself. You can hear it in the exquisite textures that make the song so memorable and the attention to style that far outpaces what most modern pop has to offer.

There’s a pleasing inevitability about the way it moves. Finck has certainly hit upon a winning formula for this song and it moves with cool fluidity throughout its entire duration. Groove and melody, more than anything else, makes this work. The drumming has just the right touch and the reverb driven guitar work weaves an evocative web over the top without ever overindulging. There seems to be a little like post-production work applied to Finck’s singing, but it just accentuates his natural greatness thanks to the phrasing he employs in every passage. It’s finesse coupled with feeling and you can hear the conviction he brings to the song. Perhaps some of his early jazz influences come out in the clear way he listens and studies the musical accompaniment behind him. This isn’t a performer who’s trying to take up the entire spotlight. He wants to sing with a band and does so marvelously here.

His musical collaborators are equally focused on serving the song. The guitar work is particularly memorable and, much like his vocal, certainly suffers no harm from the sounds laid over it but has enough melodic merit it could have easily stood clean on its own. It works as a second vocalist, in a sense, and duets with his voice quite well. Finck spends much of his time fixed on working with the six string and percussion alike, but the song never feels cluttered. Everything is streamlined, sleek, but sizzles with undeniable life. Jerad Finck’s steady ascent towards global stardom likely continues with this song. “New Kids” burns with exceptional lyrical content and an excellent musical and vocal presentation and shows his growth is exponential. Jerad Finck clearly has a strong musical DNA that is evolving at an impressive rate and moves with a sure footedness beyond his years.

Written by: Pamela Bellmore

Grade: A+




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