Monday, June 5, 2017

The Real Hooks - Damn You (2017)



Artwork by Odandiee


Written by Bradley Johnson, posted by blog admin

As far as flawlessly crafted power pop goes, The Real Hooks are the real deal. They bring a masterful command of popular song’s fundamentals, an amusing sense of humor that never comes off as gratuitously sophomoric, and obvious musical talents keeping everything afloat from the first note onward. They’ve built a well-deserved reputation as a winning recording and live unit since their debut a few years ago and have taken all the necessary steps to expand on that initial strong showing. Their family bonds have produced much of the band’s material until recently when they’ve started collaborating with outside songwriters in an attempt to reach an even broader audience than before. It has enriched their songwriting as well – the new single “Damn You” features all of the aforementioned signature elements in the band’s sound, but it goes a step beyond and sports the high end polish that working with decades long veterans of the music world can provide.

The energetic, freewheeling musical character of this song can win over new coverts on its merits alone. It’s tempered in all the right ways however. A band more blindly eager to impress might have played this at an even faster clip, bleeding any hint of nuance out of it, but The Real Hooks achieve a high-stepping swing that makes other elements of the performance all the more contagious. The song’s melodic virtues are ostentatious, but they are quite real. The band’s songwriting has specialized in direct, uncomplicated melodic lines since their debut and this aspect of their presentation hasn’t changed. It’s further enriched by the strength of the singing, substantive harmonies, and a vocal melody that accentuates the humor of the song.

It’s a level of humor that can get over with young and old alike. Despite the expletive in the title, this is never an obscene lyric and, instead, has a lightly sarcastic edge much more intelligent than what we are used to hearing in this genre. The vocal phrasing is confident, loose, and makes great use of the dramatic possibilities in the lyric without ever laying it on too thick. Like a delicate ballad, success and failure with a song like “Damn You” depends much on how much muscle the singing and music exert. If it’s all about the notes you don’t play, The Real Hooks strike an entertaining and compulsively listenable balance on this new single. It goes beyond family though. These are clearly sympathetic musicians with a crystal clear idea of what this band should be doing and how to get there. Such chemistry is rare under any context. “Damn You” ratchets up the stakes with its deft turns of humor and it’s a performance and song capable of being enjoyed by a wide swath of the listening public.

Grade: A

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